What motivates you to buy? You may be surprised. Check out this interesting article.
Terms of the TradeJim Wasserman | July 10, 2019
CONSUMER economics and media literacy have evolved to become important fields of study, analyzing the way consumers make decisions—and how those decisions can be nudged. Here are 20 of the tricks and techniques used by marketers and others:
Aspirational buying. When consumers are encouraged to live like those they admire, even if they can’t afford it.
Bandwagon appeal. The psychological nudge to do—or consume—something because others are doing it. Also known as FOMO, or fear of missing out.