Pick a cause then find a target to make the scapegoat; it’s a strategy as old as time and guaranteed effective.
But even when employed for a positive motive, it prevents real understanding and real solutions. So it is now with drug companies. The media is picking up on the big bad drug company theme, horror stories abound and politicians ignore the complexity of the issue in favor of a populist quick fix.
If you want lower drug prices ala Europe, be prepared to do what Europeans do.