Observations on life

The Incredible Shrinking Package


The other night I was in the mood for some ice cream so off to the store I went for a half gallon of my favorite flavor.  After I scooped out a serving for me and my wife, I noticed that a considerable amount of ice cream was missing from the container.  There was barely enough for second servings, of course we are talking American size servings here.  Upon closer examination of the half gallon container I found out that it wasn’t… a half gallon that is.  Rather, it was 1.5 quarts.  Did I pay 25% less for the new container, I think not.  Returning to the store the next day I noticed that every brand of ice cream was now in a 1.5 quart container.  I don’t recall a news headline to that effect, do you? 

My interest was peaked and subsequent investigation has found that the 40 pound bag of dog food is now 35 pounds and the 8 ounce container of yogurt is now 6 ounces.  

Who says there is no inflation?  Does the Department of Commerce capture the incredible shrinking container in its statistics, sure it does.

Isn’t this a little like being told your work week is going from 35 to 40 hours, but there is no cut in pay? 

The next time you shop, check the container size of your purchase and you may find out why what you buy doesn’t’ seem to last as long as it once did. On the other hand, they have likely shrunk the serving size on the package as well so in the final analysis look at all the calories you are saving.


Categories: Observations on life

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