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HHS launches Health Insurance Marketplace educational tools

The Obama administration today kicked off the Health Insurance Marketplace education effort with a new, consumer-focused HealthCare.gov website and the 24-hours-a-day consumer call center to help Americans prepare for open enrollment and ultimately sign up for private health insurance. The new tools will help Americans understand their choices and select the coverage that best suits their needs when open enrollment in the new Health Insurance Marketplace begins October 1.

“The new website and toll-free number have a simple mission: to make sure every American who needs health coverage has the information they need to make choices that are right for themselves and their families—or their businesses,” said Health and Human Services Secretary Kathleen Sebelius.

“The re-launched Healthcare.gov and new call center will help consumers prepare for the new coverage opportunities coming later this year,” said Centers for Medicare & Medicaid Services Administrator Marilyn Tavenner. “In October, HealthCare.gov will be the online destination for consumers to compare and enroll in affordable, qualified health plans.”

Live chat too! However, at this point based on my experience they only deal with limited questions directly related to the marketplace. The answers you get are pretty much boilerplate reiterating provisions of the Affordable Care Act.

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